The idea of putting video on a website is something that many people talk about, but rarely get around to doing it right. It can be much easier than one might think if approached properly.
You can use the HD flip camera to do this, just be aware that you need to be close to something that really get good footage, limited zooming but the picture quality is very good, and you can easily import to your computer. If you are looking for explainer video company then you can check stellar videos online.
Generally, you want to first think about what you are promoting and why. And then you have to be aware of the stream of videos appearing. Think about the lighting in the place you plan to film the best light. Find a place that is relatively quiet as well.
There are three basic categories for the video to go after you, and all businesses know one or more of these will work: tips / pointers, entertainment, and news.
Let's say you have a restaurant. You could have the chef make your signature dish in the kitchen, and capture 20 seconds of work in one clip. Film the dish being brought to a table, which is nicely laid out. Then the chef could describe what he had just made, and the viewer can learn something new about the dishes, spices or cooking methods.